Catherine Giese

Catherine Giese

Catherine Giese

Hey there! I'm a brand leader that bridges between growth strategy and creative execution, with a focus on content and copywriting. I have a soft spot for startups and small businesses.

Nav Technologies

Director, Head of Brand

Nav is a credit platform for small businesses.

In my current position, I lead brand strategy, editorial, and in-product content.

Nav.com | Instagram

The Water That Flows Uphill

Capstone film project

Tillful brand strategy

Key results and positioning

Tillful social media

Profile and posts

Tillful is now Nav

Acquisition campaign

Post-acquisition campaign

Tillful Card landing page

Conversion copywriting

Mizuho Pride

Interview-style video for Pride month

Mizuho insights videos

Bite-sized insights for social media

Etc.

Human interests

In my free time, I enjoy taking long walks with my dog, reading Jane Austen and historical fiction, and taking random little side hobbies way too seriously. Right now, I am finishing some old sewing and knitting projects.

I also like to dabble in photography. All photos on this site are mine.

Catherine Giese, 2025