Catherine Giese

Catherine Giese

Catherine Giese

I help brands find the right story, and then I make the things that help them tell it. My background is in financial services, where trust is everything and vagueness kills.

Brand strategy • Content • Social media • Copywriting

Nav Technologies

Director, Head of Brand

Nav is a credit platform for small businesses.

In my current position, I lead brand strategy, editorial, social media, in-product content, and PR.

Nav.com | Instagram

The Water That Flows Uphill

Capstone film project

Tillful brand strategy

Key results and positioning

Tillful social media

Profile and posts

Tillful is now Nav

Acquisition campaign

Post-acquisition campaign

Tillful Card landing page

Conversion copywriting

Mizuho Pride

Interview-style video for Pride month

Mizuho insights videos

Bite-sized insights for social media

Etc.

Human interests

In my free time, I enjoy taking long walks with my dog, reading, and taking random little side hobbies way too seriously.

I also like to dabble in photography. All photos on this site are mine.

Catherine Giese, 2025